People before tools.

The first question is about the person.

With Sparkli, it was couples who already knew who they wanted to spend time with. They needed something to do.

With AI for Boomers, it was people watching technology move faster than the explanations. They needed a useful place to start.

At Cleveland Clinic, it was staff with real work and limited time. Another tool only mattered if it helped them do that work.

Different projects. The same starting point.

Understand the problem in someone's day.

That's the part I want to get right before building. What are they trying to do? Where are they stuck? What would actually help?

The technology comes after those questions.